CoHapp
Habit — building App
Building a habit is a difficult task. Lacking motivation or forgetting our resolution could lead us to abandon our goals. It’s much easier to build a habit when you have someone to support you.
In the following case study I will present my work on the Habit building Application.
Project Summary
The project took two weeks, our goal was to build a habit building app that tracks current progress and presents data in the diagrams. We decided to create an app for IOS, taking into account the Human-Interface Guidelines.
Hi-fi
Hi - fi prototype
UX Research
We started our work from the UX research. We wanted to get information from real users, listen to their stories of building habits, learn about their motivations, disappointments, what their daily schedule looks like — understand where the pain points lie.
From the surveys we conducted we came to these conclusions: our users like to be reminded for example to drink another glass of water, and they like to be motivated by their friends or family.
Next, we interviewed 10 people and found out that our users have a big problem with motivation, and that they would like to build habits in company.
How Might We …
Summarizing all the information gathered from our users, we wanted to reframe problems as opportunities. In this case we used How Might We statements. Then we took a vote in the team and chose a piece of the problem to focus on: How might we help friends to motivate each other to be more active.
User Persona
Next, we created a user persona on the basis of the data we have collected so far. This is Sebastian, 38 years old finance manager in an insurance company. Recently he has been promoted, so he doesn’t have much time for himself. He used to play sports, but now he has neither the strength or the motivation.
Problem Statement & Hypothesis statement
What is Sebastian’s main problem?
How can we help him?
Brainstorming
On a virtual white board we stuck post-it stickers with 20 ideas for solving Sebastian’s problem. Again by voting we chose the best idea to focus on: “app where you can not see friends results to aviod comparison - because it’s demotivating”.
The idea for our app was already clarified:
has to help with habit building,
must allow you to do it with friends,
should have a function which makes it easier to motivate a friend or to be motivated by him,
but importantly without access to the results of the friend to avoid comparison.
Market positioning map
Of all the applications we considered, we noticed one thing: none of them offers the possibility of building a habit with a friend! Our application is the perfect answer to the market needs.
Competitor analysis
We carried out a thorough analysis of the competition, looking closely at the features they have and their ease of use.
Visual Competitive Analysis
We analysed the competition from a visual point of view, where we noticed two tendencies: these applications are either very gamified or very overwhelming with data.
Moodboard
It was finally time to conceptualise our application early on. First we identified 5 attributes that describe our brand: fun, fresh, simple, cool, and together. With these terms we started working on the Moodboard, which is used as a way of creating an overall look and feel of the design, showing a design direction.
Name and Logo
CoHapp — combination of the words
Co / Habit / app
Style Guide
We then developed a style guide, which compiles a set of guidelines and visual references for the entire product. Not only fonts, colours, style and other UI elements, but also a lot of other information we needed to implement a coherent strategy for our application.
Conclusions
Working on this application made me realise once again how fascinating and revealing the first stage is — the research. Surveys and interviews are always the most valuable source of information for me, on which the rest of the product is based. In this case, it was through feedback from our users that we added the friend motivation feature, which is a beautiful end to the story — no digital product can ever replace real human contact, and for me, a ux designer, it’s a challenge to humanise the tech products even more.